Top 10 tips for getting
potential clients to your website
by Linda Markley, New Therapist, Jan 03
(click on title to
Focus your website and
your visibility efforts. Repeated exposure as
an expert, to an appropriate group, is far more effective for
therapists than a hug, random hit rate.
Display your expertise in articles,
interviews, quotes etc & include your website details
Give people a specific,
timely reason to visit or revisit (like a special offer,
specific, pertinent information they can’t easily get elsewhere)
Ask people to recommend you. You may want to consider networking or alliances, or you may already have people willing to
champion you. Ask.
only bring visitors in their own right, they also help with some search
engines, including the most popular Google. Consider:-
Search engines and directories are used by those who know what they want
Target phrases rather than isolated words.
words for your location.
on the popular search engines in your country (consider google, yahoo,
looksmart, altavista, lycos,
hotbot, alltheweb, opendirectory, directhit)
Create a tag line – a short phrase, including a verb, the essence
of what you offer and encouraging people to visit your website. Include it
on your emails (in an email signature), all printed materials (business
cards, brochure, letter head etc) and anywhere else you can.
Be prepared when you talk about your work individually or in
groups, to point people to specific related information on your website
and give them a link to it or, better, get their email address and email
Stay in their minds with repeat exposure. Give website visitors
something of immediate value to them (information of some kind is usually
easiest over the web) in exchange for their email address and permission
to notify them of future updates.
Spread like a virus. Encourage and make it easy for people to tell
others about your website.
Have a ‘Recommend It’ button for them to easily email a link
to your page to a friend
If you send out information in emails, encourage readers to
pass it on in full (i.e. with your contact details)
Put your articles on free content websites so that others
syndicate it for you (e.g. www.ezinearticles.com, www.ideamarketers.com, www.freesticky.com)